Add to GoodReads. The Mouse that Roared. How are children—and their parents—affected by the world's most influential corporation? Henry A.
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Add to GoodReads. The Mouse that Roared. How are children—and their parents—affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Disney and the Politics of Public Culture 3 2.
Children's Culture and Disney's Animated Films 5 4. Giroux and Grace Pollock's revised and expanded edition of The Mouse That Roared: Disney and the End of Innocence presents tools, key concepts and analyses, and the context to provide a critical pedagogy of all things Disney. The author's dissection of the Disney Empire shows that it is not only selling entertainment and related products but a way of life and value system that the authors critically unpack.
This is a valuable resource for all parents, teachers, and those interested in cultural studies of contemporary culture. Giroux and Grace Pollock sets a new standard for the study of Disney and popular culture. It offers new lens to understand the merger between corporate power and corporate culture while unveiling the insidious educational force of pre-packaged culture.
This brilliant book should be read by every parent, educator, and youth. Now Henry Giroux and Grace Pollock in their revised and expanded edition of Giroux's pioneering study give us the tools with which to talk back to Disney's world. These tools are especially welcome because other ways of talking back to consumer culture have been relentlessly closed down by neoliberals.
This book offers a crucial intervention in cultural politics for any place where Disney products sell. This highly critical examination of the Disney corporation explores the scope of influence that Disney has over the developing minds and bodies of children as it uses the facade of innocence and nostalgia marketing to promote consumerism over values such as reading and creative play, which are known to stimulate intelligence and social interaction better than the passive viewing of television and movies.
Giroux asks us to reevaluate the seemingly innocuous animated Disney productions and theme parks, which focus on a safe, sanitized, middle-class white depiction of the American ideal, while promoting racial and sexual stereotypes in films such as Aladdin and The Little Mermaid.
He points out the hypocrisy or is it irony? Table of Contents.
The Mouse that Roared : Disney and the End of Innocence
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The Mouse that Roared: Disney and the End of Innocence
The Mouse That Roared: Disney and the End of Innocence
A well-argued point, even if it isn't a favorable assessment of Disney. Baudrillard does a more interesting take on the Disney experience that seems more relevant. Its not that his arguments are wrong. My principle complaint of Giroux's book is that if his complaints were
The Mouse that Roared