Thank you. Priority Shipping dispatches available items first. Click for more information on our Delivery Options. DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French?

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Weird look at how different cultures mostly Europe versus U. Example: British luxury is about detachment whereas U. The stronger the emotion, the more clearly an experience is learned.

The only effective way to understand what people truly mean is to ignore what they say. People give answers they believe the questioner wants to hear. They believe they are telling the truth.

Kinship is the structure. Few Japanese children are exposed to Irish culture. Therefore, the extremely strong imprints placed in their subconscious at this early age are determined by the culture in which they are raised. An American child's most active period of learning happens in an American context. Mental structures formed in an American environment fill his subconscious.

The child therefore grows up an American. This is why people from different cultures have such different reactions to the same things. Let's take for example peanut butter. Americans receive a strong emotional imprint from peanut butter. Since I was born in France, I learned about peanut butter after the closing of the window in time when I could form a strong emotional association with it. Cultural Unconscious Every culture has it's own mind-set, and that mind-set teaches us about who we are in profound ways.

American Culture: We are, in fact, in the full throes of adolescence — and this metaphor extends beyond our relative age as a culture into the way we act and react. We never killed our king because we never actually had one. We rebelled against the only king who ever tried to rule us. Our rebellious period never ended. Looking at our culture through this set of glasses explains why we are so successful around the world selling the trappings of adolescence: Coca-Cola, Nike shoes, fast food, blue jeans, and loud, violent movies.

What these figures have in common people we love, celebrities and what fascinates us so much is their resistance to growing up. They are forever young at heart, crazy, up and down, one day invincible, one day totally rejected, and they always come back. They are the "eternal adolescents" all Americans would love to be.

At the same time they are a victory for nonconformity. In America, you can be weird and successful. The American culture exhibits many of the traits consistent with adolescence: intense focus on the "now," dramatic mood swings, a constant need for exploration and challenge to authority, a fascination with extremes, openness to change and reinvention, and a strong belief that mistakes warrant second chances.

If you realize that your unconscious expects you to fail, you can begin to look at love with more sensible goals. While understanding and respecting the tug to find Mr. Right or Ms. Perfect, you can look for someone who can be a partner, a friend, and a caring lover, though she or he can't possibly fulfill all of your needs. When Americans think of seduction, they think of being forced to do things they don't want to do or that they believe they shouldn't do.

One of the primary tensions in the American culture is the one between freedom and prohibition. One can look at culture as a survival kit passed down from one generation to the next. The American culture evolved as it did because the pioneers, and later the waves of immigrants who came to our shores, needed to evolve that way if they were to survive the conditions of this vast country. Traits such as Puritanism, a strong work ethic, the belief that people deserve a second chance, and putting a premium on success all helped us to survive in this new world.

Swiss culture evolved the way it did, forging multiple cultures into one very strong one, in response to regular threats to Switzerland's survival as a sovereign state.

In the words of that great American philosopher Nike, one can boil the American agenda down to three simple words: "Just do it. We may respect thinkers, but we don't celebrate them nearly as much as we do our action figures. We look at Europe as the old world and America as the new. Yet in many ways, America is one of the oldest of the world's nations. The French Revolution began in , more than a decade after our own revolution. Modern Italy became a nation-state in , The German empire was founded in Our culture isn't nearly as old as the French, Italian and German cultures all of which existed long before the current nations of France, Italy, and Germany , but we have existed in our present form longer.

We have the oldest written constitution in effect on the entire planet. Hindu Indians believe there are four distinct stages to one's life.

Youth is the first and least interesting, something to pass through quickly as you gain the tools necessary to live in the world. The next stage, maturity, is when you have children, make money, and achieve success. The third stage is detachment. Here you step back from the world and the "rat race," choosing instead to read and explore philosophy. In the fourth stage, you become equivalent of a hermit. A key tension in England is the one between detachment and eccentricity. Home is a place where you can do things repeatedly and have a good sense of the outcome - unlike the outside world, where everything can be so unpredictable.

Home is a place where doing things again gives them added meaning. The kitchen is the heart of the American home because an essential ritual takes place there: the preparation of the evening meal. This is a ritual filled with repetition and reconnection that leads to replenishment. Making dinner is on Code for home in America.

Food is secondary. In China, dinner is all about the food. Food is cooked in multiple locations the kitchen, the fireplace, outside, even the bathroom and it has a hugely prominent place in any Chinese home.

Food is hanging, drying, and curing everywhere. While the Chinese are eating dinner, they rarely speak with one another. Instead they focus entirely on the food. This is true even at business dinners. One may be in the midst of a spirited conversation about an important deal; when the food comes, all conversation ceases and everyone feasts.

When our forefathers came to America and discovered a huge undeveloped land, their first thought wasn't "Let's have some tea. Americans celebrate work and turn successful businesspeople into celebrities.

Donald Trump and Bill Gates are pop stars. Stephen T. Covey, Jack Welch, and Lee Iacocca are mega-selling authors. Work put you in a position to get to know people, excite children, keep family going, or plan your future. Work could make you feel that you were on the map, that you had arrived, or that it was all you did. We seek so much meaning in our jobs. If our job feels meaningless, then "who we are" is meaningless as well. If we feel inspired, if we believe that our jobs have genuine value to the company we work for even if that "company" is ourselves and that we are doing something worthwhile in our work, that belief bolsters our sense of identity.

This is perhaps the most fundamental reason why it is so important for employers to keep their employees content and motivated. A company operated by people with a negative sense of identity can't possibly run well. Our work ethic is so strong because at the unconscious level, we equate work with who we are and we believe that if we work hard and improve our professional standing, we become better people.

Those who fail to act, who accept the limitations of their work with barely a grumble, are likely to feel miserable about their lives. The hopelessness of their jobs has done critical damage to their identities.

We love the story of Bill Gates labouring away in his garage, coming up with a great idea, and becoming the richest person in the world. Because it reinforces the notion that "who we are" has endless room for growth. The self-made millionaire or, in Gates's case, "fifty-billionaire" is an inspirational symbol for us because it proves that all of us can work hard, find the thing that we do superbly, and forge and extraordinary identity. You never have to be stuck in what you do.

Self-reinvention is definitely on Code. If your work no longer provides you with the sense of who you are that you desire, it is not only acceptable but also preferable to seek something new. Americans champion entrepreneurs because they are our most aggressive identity-seekers. They don't wait for someone to tell them what to be, but rather take significant risks to become what they believe they should be.

We all want to believe that we are headed somewhere in our work, that we aren't going to stay in the same place for the rest of our lives.

Most of us have an ideal job in mind, and it usually involves movement. None of us want to feel that we are "done". They feel the need to keep working in order to feel that they still exist. Involving staff in the direction of the company gives them an elevated sense of identity, the feeling that they are integral to the company's success. Similarly, helping employees understand their career paths is on the Code. The team should be regarded as a support group that allows individuals to become champions.

Sending an entire team to the Bahamas for a job well done actually blunts an employee's efforts to do his best work. He only needs to perform well enough to help achieve the team objective. If, on the other hand, the employee knew that individual rewards were possible, he would be more likely to strive to outperform expectations.


The Culture Code by Clotaire Rapaille

Look Inside. Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.


The Culture Code

The Culture Code is American to its core. In an era punctuated by Idiot's Guides , do-it-yourself schemes, American Idol , fad diets, People magazine, and Sparknotes , cultural anthropologist Clotaire Rapaille makes a perfect shelf-fellow alongside Steven Covey, Oprah, pore minimizers, and hoodia. His Code knows how and why Americans assume certain things about their lives, what external symbols represent and motivate their inner selves, what drives them to eat, drink, buy, work and play, and how simple insights can challenge their limiting worldviews. It is hard to put down.


The Culture Code - by Clotaire Rapaille

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.


Clotaire Rapaille. Whatever we select for our library has to excel in one or the other of these two core criteria:. We rate each piece of content on a scale of 1—10 with regard to these two core criteria. Our rating helps you sort the titles on your reading list from adequate 5 to brilliant Here's what the ratings mean:.

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