BCG MATRIX OF MARUTI SUZUKI - PDF

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From birth to death, human beings pass through various stages e. A similar life-cycle is seen in the case of products. The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. Sales are zero at this stage. Products come up with new features and face new competitions.

Firms either reduce cost to continue or quit from the market. However it was not so successful in the market. Industry growth rate. Relative market share. It is a self sustaining unit.

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For over three decades now, Maruti Suzuki cars have been going places. We started out in in Gurgaon, Haryana. Little did the then quiet suburb of New Delhi know, that it was going to become the epicenter of the automobile revolution in India. The year marked the birth of the Maruti Suzuki factory. India turned out 40, cars every year. The new Maruti Suzuki hit the streets to begin a whole new chapter in the Indian automobile industry. We set out with an obsession for customer delight, one that was unheard in the corridors of automobile manufacturers then.

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They have high relative market share and high. Growth rate. And cash generation is low. As they want successful not only in Indian market but as well as in global market. DOG: The dogs have no market share and do not have potential to bring in much cash.

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